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How are you changing the world?

Communicating your ideas through clear and concise writing 

Writing and editing services: white papers, case studies, technical articles, blogs

 

 

GhostWriting Services

  • White papers:
    • Typically 2000-3000 words, educating prospective customers about an industry, technology, or products.
    • Great way to showcase your company's knowledge about a topic and subtly inform them about your solution to a problem customers are facing.
    • Customers usually need to enter contact information to download the content.
  • Case studies:
    • Illustrate an example of how an actual customer has benefited from your company's products or services. 
    • Show specific "before" and "after" data or images and include quotes from customers.
    • Range from a paragraph to a page or more, depending on the complexity of the story.
  • Blogs:
    • Blogging regularly on topics related to your industry demonstrates your knowledge.
    • Blogs may be highly technical articles aimed at scientists and engineers or topics of more general interest, depending on whom you are trying to reach. 
    • Length is typically 500-1000 words per blog post.
  • Articles
    • Written according to style and length guidelines in trade or business magazines.
    • Feature articles inform readers rather than promote a particular product or technology.
    • The tone should be educational and the content needs to address a problem or answer a question that readers care about.
    • Advertorials are paid advertisements that also inform readers. Similar to a feature article but without restrictions on discussing the benefits of the company's products or services as a solution to the readers' problem. 

editing services

  • Developmental editing
    • Suitable for writing that needs extensive revision to organize the thoughts into a coherent story or explain topics in a way the audience will understand
    • Editor may completely rewrite paragraphs or provide suggestions for author to follow
    • Starting material is likely unedited
  • Copy editing
    • Not as extensive as developmental editing but may still require some reorganization
    • Material may have already gone through an internal editing process
  • Proofreading
    • For edited writing that needs a final set of eyes to spot errors before publishing
  • My approach to editing
    • My expertise lies in organizing ideas in a logical order and improving the flow of a piece
    • I ask questions when something doesn't make sense; if I don't understand it, the reader may not either
    • If an article or proposal needs to be cut to fit word or character limits, I will eliminate excess while retaining the important points
    • I am experienced in "translating" the writing of non-native speakers into American English

how I work

  • I work as an independent contractor. Clients can provide their own contracts, or I can write a simple one that explains the terms and scope of work.
  • With new clients, I often complete a short sample project (for a fee) before entering into a longer term relationship. 
  • Clients provide contacts to interview (by phone, email, or in person), PowerPoint presentations, previously published articles, or other background information as appropriate. 
  • Fees may either be per project or hourly. Ghostwriting is more likely to be billed on a per-piece basis and editing is more likely to be billed hourly, but I can be flexible.
  • Please contact me and tell me more about your project. I would love to help you communicate your story so that it resonates with your audience and attracts your ideal customers. 

Brekkenfossen Waterfall, Flam, Norway. Photo by Julia Goldstein

 

About Julia

I help engineers, scientists, and business executives communicate their ideas through clear and concise written content. I am especially excited about stories where advances in materials and processes are making a positive difference in society.

Materials have been the focus of my technical interests ever since college, when I took an introductory materials science course and became fascinated with the concept of tailoring a material's properties and function. I decided I had to get an advanced degree in materials science.

I started my career in semiconductor packaging, where I found myself being the team member writing the reports for government contracts and the articles for publication.

An engineer who likes to write is somewhat unusual, and I migrated to journalism, writing and editing for a trade journal back when print magazines could actually attract enough advertisers to stay in business.

Now I primarily ghostwrite long-form content for my clients. I'm focused on helping businesses tell their stories through compelling blog posts, articles, case studies, and white papers. 

I also publish bylined articles on a wide range of business topics as a contributing writer for 425 Business and Seattle Business Magazines.

As you will see if you read my LinkedIn profile, my career has taken me in multiple directions. I am a lifelong musician, ever since I started piano lessons at age 7. I consider myself a "semiprofessional"  flutist, meaning I have played paying gigs but don't make my living as a performer.

I make my living as a writer by using my knowledge of and excitement about materials science and related technology and my ability to communicate through writing and editing.

I love talking with people who are passionate about what they do and making sure their message gets through to those who need to hear it.

Julia has a rare combination of technical expertise and writing skills.
— Jeff D., former colleague
Julia brings her knowledge of science, excellent editorial skills, and project management experience to every assignment.
— Angela A., client

corporate social responsibility

You run a business while wanting to be a good corporate citizen and believe that profit should not be the only driving force behind your decisions.

You want to create a Corporate Social Responsibility platform that goes beyond the basics to create real change in the world.

Let me help you tell the world what you are doing to make a difference in the lives of your employees, your customers, and for the future of this planet. Building awareness of successful programs will accelerate the momentum behind the next generation of CSR.

from research to production

Researchers are developing self-repairing materials, improving methods to convert renewable resources into energy, and harnessing chemistry and biology to achieve environmental sustainability.  Some of the results are leading to commercial products, which is exciting.

I can help you share your research at conferences and trade shows, and on your website, explaining complex scientific results to potential partners and investors in a way that will get them fired up and motivated to support you.

 

 

 

How can we as a society teach our children to take responsibility for their own actions when huge corporations refuse to take responsibility for theirs?

From my January 2016 blog post

 

Books I Recommend

Ice Cream Social: The Struggle for the Soul of Ben and Jerry's by Brad Edmondson

Wired to Care: how companies prosper when they create widespread empathy by Dev Patnaik

The Unnatural World: The Race to Remake Civilization in Earth's Newest Age by David Biello


If your company has a fascinating product, material, or process that is making a difference, or you've made new strides toward being a good corporate citizen, l can help you tell your success story to potential customers, partners, investors, and the world.

Interested in working with me, or just want to open up the conversation? Please fill out the contact form.

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Follow Julia

@jlfgoldstein