C3: COMMUNICATING SUSTAINABILITY
New 12-week Online Program Specifically for Sustainability Leaders in Manufacturing Industries
Are You an Executive in a Manufacturing Company Looking to Accelerate Your Sustainability Strategy?
You know that your organization needs to make sustainability a top priority.
You’re probably seeing pressure to move faster, and you understand the urgency.
You have set aggressive goals related to greenhouse gas emissions and resource consumption but wonder how you will achieve them.
Have you considered how you communicate your sustainability message to employees, customers, and other stakeholders?
Your mission is to create a clear and viable sustainability plan and get everyone—both internal and external stakeholders—aligned so that you can move forward.
Successful sustainability programs are based on concrete goals and a plan for achieving them. Goal setting is great, but the path forward might still be a bit fuzzy.
Communication about sustainability, both internally within an organization and externally to various stakeholders, should make it clear why the company is taking specific actions and why now.
Clear, concise, and compelling content is vital for positioning your company in the market to attract the right people to you, be they employees, customers, or collaborators.
With this in mind, where are you going to start?
What support do you need?
In my decade of experience writing content for manufacturing companies in multiple industries, sustainability issues often come up. But employee values don’t always mesh with the overall corporate messaging. It can be hard to decide how to include environmental issues in customer-facing content when there’s no internal consensus on what sustainability means for a company.
You want to make a difference but wish that you had better support from your boss and co-workers. When you feel frustrated and unappreciated, that makes it hard to achieve the change you envision.
Imagine a workplace where:
You can see the steps to take your sustainability agenda forward.
You have a clear, purpose-driven communication plan.
You’re excited to be making a difference for our planet.
You’re able to communicate and connect with your customers so they understand why you do things the way you do for sustainable manufacturing.
You feel appreciated and empowered.
To make this vision a reality you need:
Collaboration between all relevant departments—operations, engineering, marketing, purchasing, HR, finance
A functional plan for effective internal communication
External communications experts and writers who understand the customer’s viewpoint and the purpose of specific types of content
Buy-in from management to prioritize your efforts and give you the support you need.
The solution lies in finding allies in departments throughout the company who are inclined to support you if they can understand what your program has to do with their role at work. You can then work as a team to start with doable action steps and create consistent internal messaging that will encourage greater support and participation. Our brand-new C3 program leads the way.
Are you curious about whether the C3 program is a good fit for you? I invite you to schedule a free consult with me to get your questions answered. Want to learn more about what is included in the program? Keep reading for details about the three pillars and twelve weekly modules.
C3: Communicating Sustainability
The program is divided into three pillars (Connections, Communications, Content), with four weekly interactive sessions per pillar. Each pillar builds on the next.
This twelve-week program offers expert guidance and practical support for your communications strategy. It shows a path for building sustainability into the company culture and brand.
Introduction: Meet and Greet
Get to know the other participants and learn how to get the most out of the program.
Pillar I: CONNECTION
Choose your champions and get the right people in the (virtual) room
Module 1. Purpose, Mission, and Vision
Connect sustainability to your organization’s purpose and mission and understand why it’s good for business.
Module 2. Build Your Team
Reconsider who needs to be on your sustainability team. That includes both colleagues inside your company and external advisors.
Module 3. Link Sustainability and Communications
Ensure that there is a strong connection between your sustainability and marketing teams.
Module 4. Expand Connections
Build connections with suppliers, industry associations, and peers in your industry
Pillar II: Communications
Break through resistance and get all stakeholders aligned
Module 1. The Message You Send
Understand why what you say within and beyond your walls affects your ability to attract and retain employees, customers, and investors.
Module 2. Employee Engagement
Honest, transparent communication needs to start with what you are saying to employees. How to engage employees throughout the organization.
Module 3. The Greenwashing Challenge
Understand greenwashing and how to avoid it. If management is not telling the whole story, how will you start moving in that direction?
Module 4. A Culture of Openness
Create an environment where employees can honestly share what’s working and what isn’t and offer suggestions for improvement.
Pillar III: CONTENT
Determine the messaging you need and who will create it
Module 1. Content Audit
Review your existing external-facing content and consider new communication channels.
Module 2. Sustainability Reporting
Consider your sustainability reporting strategy and what to include in your first or next report.
Module 3. Your Website
Re-evaluate your website content to ensure that it aligns with the story you are telling yourselves.
Module 4. Your Marcom Team
Choose what content to keep in house and what to outsource.
Objective and Outcomes
After completing the C3 program, you will understand:
How your company’s mission and vision statement applies to your work
The motivations behind resistance from colleagues and customers
What sustainability message your company website is projecting and whether it represents what’s really happening inside your company
Why and how to collaborate with competitors to advance sustainability throughout your industry
You will come away with:
A strategy to engage colleagues throughout your company, including buy-in from the C-suite
A plan for regular, functional internal communication about sustainability
An audit of your external communications and a plan for improvement
As a result, you will:
Feel appreciated and empowered to create the impact you envision
Achieve better alignment with colleagues and customers
See a path to move your company to the next step on your sustainability journey
Details and Registration
Offered as a small group program with 4 to 12 participants per cohort to encourage participation and collaboration. Weekly one-hour sessions on Zoom combine presentations with interactive group discussions to solidify the concepts and share ideas. Options A and B will include participants from multiple companies who may come from various industries.
OPTION A, Build Connections
Pillar I standalone (includes the meet and greet plus four weekly sessions).
OPTION B, Full C3 program
All three pillars (introductory meet and greet plus 12 weekly sessions).
ADD-ON Sessions
Bonus mastermind sessions with a group of colleagues from one company to extend learning
BESPOKE, Customized C3 Experience
Tailored to a small group from one company to best meet your specific needs. May include some or all of the C3 pillars plus additional workshops as requested.
If you’re interested and want to learn more, please submit the contact form below to indicate your interest and availability, and I will be in touch to follow up.
I invite you to share this page with your colleagues and the employee who is in charge of your professional development/training, and let me know if you have any questions.
Do you have questions before submitting the interest form? Click the button below to schedule a free consult.